Archive for February, 2014
The more you know about the blog, the more you can harness its mighty power.
That might sound a bit silly, but it’s true: Blogging is used by nearly 40% of companies in the United States and it’s especially popular with small businesses. That’s because blog posts tend to be written in a more informal style, engaging readers and holding their attention for longer periods of time. After a while — really after only a few posts — blogs can charm web users, and once they’re charmed, they’re more likely to remember that they liked the content and want to come back for more.
Writers love this. Graphic designers who create gripping infographics also love this. Web developers who design the pages love this as well.
But nobody loves blogging more than businesses themselves. It’s the kind of loyalty that’s needed wh